RTW: Ready-to-Wear Line

I have recently  read from a newspaper about ” Fashion Statement- an indicator of emerging market”.  If you go around, there are really lots of shops  with a great mix of brands of clothing, which are obviously doing well.

Being fashionable is so much fun! The best part is the story you get to tell when someone asks you where you get your amazing attire.

Most people, including myself, purchase RTW- ready to wear clothing. In the fashion industry, designers produce RTW clothing intended to be worn without significant alterations because clothing made to standard sizes fits most people. ( I used to buy size L but now being in my early 50’s,  I am now comfortable with the “plus size clothes“). They use standard patterns, factory equipment and faster construction techniques to keep costs low, compared to custom-sewn version of the same item.

Well-known fashion houses also produce a ready-to-wear line which returns a greater profit due to the higher volume turnover of garments and greater availability of the clothing. They mass produce and industrially manufacture garments which may not be unique but cost lesser as compared to ‘ haute couture’ clothing. ( In contrast, these are created and designed for particular people and are sold exclusively at the most expensive price.)

Ready-to-wear clothing is a mass-marketed supply delivered to many different people and is sold in very high volume. It is described as ” everyman’s clothing”.